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Elevate Medical Affairs Podcast Channel

Medical Affairs Professional Society

Elevate Medical Affairs Podcast Channel

A weekly Education, Business and Careers podcast
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Elevate Medical Affairs Podcast Channel

Medical Affairs Professional Society

Elevate Medical Affairs Podcast Channel

Episodes
Elevate Medical Affairs Podcast Channel

Medical Affairs Professional Society

Elevate Medical Affairs Podcast Channel

A weekly Education, Business and Careers podcast
Good podcast? Give it some love!
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Episodes of Elevate Medical Affairs Podcast Channel

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Is there a correlation between a higher journal impact factor and increased reach and engagement? The answer has always been, "Of course!" But now with companies driving their own engagement, and alternatives to the journals becoming more mains
In this podcast, we discuss a data-driven approach for optimizing congress planning and execution. MAPS speaks with experts from United Therapeutics and Veeva for tips on finding the right events, effectively engaging the right experts, and ena
When Medical Affairs was a support function, it was enough to count the actions we performed to aid the missions of our collaborators in Commercial and R&D. Now that Medical is a strategic partner alongside these other functions, we must measur
As Medical Affairs professionals, many of us have moved from first careers in academia or healthcare. What did your colleagues say when you told them you were transitioning to pharma? Did they say you were going to the "dark side"? In this epis
Modern scientific storytelling is about more than data dissemination — it's about creating meaning for the audience, and as such (as any good bard on the stool of a Medieval tavern knows) it requires truly understanding the audience's motivatio
We know the expectations of our job and we likely know the purpose of our organization. But what is the purpose of your role? What is the golden thread that guides your work? Does it connect to your personal purpose, your organization's purpose
Continuing Medical Education (CME) is transitioning from in-person, day-long seminars to bite-sized, virtual, learn-at-your-own pace courses. Here we talk with experts from Wiley and the world of consulting about new directions in CME — and how
Many of us think about machine learning and AI as a way for an audience to get information: We ask ChatGPT a question and it provides the answer. Here we explore machine learning as a way to get information about an audience — both audience seg
In our last podcast episode of this series, we talked with Matt Lewis.  We discussed generative AI, what it is and how it may change and evolve the medical communications environment.  Today, we dive into a really important area that can signif
In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience's educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination. Join
In Medical Affairs, our eyes are open to the vast possibilities of Artificial Intelligence — not only to make our current work more efficient, but to expand our capabilities in areas we never considered possible. Here, MAPS speaks with experts
MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations. Liz and Sharon are also speaking about this topic a
This podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics. Industry experts from Pfizer and Veeva discuss how longitudinal patient-level data can pave the way for a more pat
MAPS speaks with Amit Lalwani, omnichannel lead and executive committee member of Medical Affairs Professionals of Australasia and member of the core planning team for the MAPA/MAPS Medical Affairs Summit in Sydney, Australia, November 8-10. 
When we look at AI, and in particular natural language processing, we think about how we can use these new tools in the medical information space. How do we see the new generative AI models changing what medical information has been doing, espe
At MAPS Global 2023, “omnichannel in Medical Affairs” was a hot topic across numerous sessions. As part of the Field Medical track, Rosie Humphreys, Senior Director at OPEN Health, Donnie Wooten Jr., Global Head of Strategic Medical Content & O
Generative AI technologies are allowing Medical Affairs teams to find insights in more and more diverse data in less time and with more robust results. Here MAPS speaks with experts from Virtual Science AI including CEO, Tom Hughes, Chief Custo
This podcast shares results from the latest Wiley HCP survey, which studies the content habits and preferences of over 900+ HCPs, as well as what they mean for improving engagement with healthcare audiences. Listeners will learn practical tips
Partially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven organizations in the MAPS Partner Circle.In this podcast, the FINAL part of this 3-part series, our ex
Partially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven organizations in the MAPS Partner Circle.In this podcast, part 2 of a 3-part series, our experts in th
Partially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven organizations in the MAPS Partner Circle.In this podcast, part 1 of a 3-part series, our experts in th
Welcome to Part 2 of the MAPS Field Medical Focus Area Working Group's two-part podcast series entitled "Communicating the Value of Field Medical". In this second episode, experts from the FAWG will discuss Field Medical with the following goal
Welcome to Part 1 of the MAPS Field Medical Focus Area Working Group's two-part podcast series entitled "Communicating the Value of Field Medical". In this first episode, experts from the FAWG will discuss Field Medical with the following goals
In a post-COVID world, HCPs want to access industry information through self-service content that is available anytime, anywhere — before they engage with representatives from the company. Most companies are aware of this trend. However, most i
One of the great challenges in Medical Affairs is understanding our opinion and communication networks. Over the last few years, the diversity of stakeholders involved in communicating, advocating, treating and responding to our work has become
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