Build Your Black Friday Strategy
Released Wednesday, 4th September 2019
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Build Your Black Friday Strategy
Build Your Black Friday Strategy
Wednesday, 4th September 2019
Good episode? Give it some love!
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Sophie Moule, Pi's Head of Marketing and former Search Marketing Manager at Clarks, join's us on this month's podcast to discuss what it takes to build a successful Black Friday Marketing Strategy.
We explore:
- The growth of Black Friday online, YoY
- The relative merits and considerations of taking part in Black Friday
- Why it's so important to start planning in advance
- The tried and tested PIPR method (Plan, Influence, Peak & Repeat)
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