Should you pay to have your digital ads displayed all across the internet in hopes of bringing traffic to your HVAC, home performance, or solar website, or should you focus your time on optimizing your website for organic search engine results? We talk with our fearless leader and Energy Circle CEO, Peter Troast about how these two tactics work, when the right time might be to use each strategy, and how these two rivers actually flow to the same ocean. Plus, Cassandra Hutcheson walks us through how seasonal marketing prep is like ordering a pumpkin spice latte in mid-July.

Tune in to the next episode for a special guest talking about using rebate and efficiency programs to market heat pumps and electrification!

If you've got questions for the Energy Circle team, we want to answer them on the podcast! Email us directly at: AskEC@energycircle.com