Chong Siong is a serial entrepreneur with experience across Southeast Asia, the Middle East, and Africa. He has managed multi-million dollar budgets for Lazada’s marketing, has worked for publicly listed companies, built his own cryptocurrency startup, and most recently worked at a Y-Combinator company in the construction space. Chong shares his wealth of experience, and discusses his thoughts around marketing talent in Southeast Asia and how to structure your performance marketing team here. We also go deep in the difference between Rocket Internet and Y-Combinator. We also contrast the working cultures of Southeast Asia, the Middle East and Africa. The last section also delves into the state of crypto currency and the rise of NFTs