How do startups, family business and SME’s relate? Brian Soo’s experience tells us exactly how. As Chief Innovation Officer of Malaysia’s oldest fire safety company, Fire Fighter Industry, Brian is constantly driving change and value in it’s 47 years old business. In this episode we learn how Brian has leveraged his super powers, what defines good content, why you should be on Tik Tok, his approach to “re-founding” and how a SAAS company can sell to SME’s. Firefighter industry is a great case study for anyone who has an interest in innovation, SME’s, or family business.