Why is change so hard? Whether it’s exercising more, eating healthier, saving more money, or making a big career move, often our most well-intentioned efforts to achieve our goals fall flat. But it doesn’t have to be this way. First, we need to recognize that change is not one-size-fits all. Then, tailor our strategy and behaviors to get to where we want to be. That’s according to Katy Milkman, a behavioral scientist and professor at The Wharton School at the University of Pennsylvania and host of Charles Schwab’s Choiceology podcast. Katy joins us to talk about her new book, How to Change: The Science of Getting From Where You Are to Where You Want to Be. We discuss the common forces that hold us back from achieving our goals (like laziness, procrastination, and lack of confidence) and the science-backed – and fun! – tricks and tips to overcome them. Katy shares simple strategies to get your head in the game and finally make the changes you want in life – for good.

Listen to this episode to learn: -How an experiment with Google employees led to the surprising discovery that building too much rigidity into our routines is the enemy of good habits (flexibility is key!)-How to use “temptation bundling” to coax yourself into making change feel easier -Ideas for building specific cues and triggers into your day to help you overcome the “flake out” problem -The power of the “fresh start effect” and how to harness it to make positive change -Techniques for turning laziness and procrastination into assets that will help you meet your goals-Why giving solicited advice, rather than receiving it, can be the ultimate confidence booster -How a post-Covid world presents a rare collective opportunity to change for the better

For more information, visit https://www.katymilkman.com/