There is a growing awareness around the critical need for companies to adopt sustainable business practices, and ESG has been gaining momentum as a way to connect financial performance with social and environmental outcomes. Future-focused organizations are moving beyond incremental change, to strategic and operational shifts that can be measured, tracked and communicated. 

In this episode of ESG Insights, we’re joined by Trista Bridges, co-founder of the Japanese based coalition, Read the Air (Business, Sustainability & the SDGs | Read the Air | Japan) and author of Leading Sustainably: The path to sustainable business and how the SDGs changed everything. 

An accomplished strategist and sustainable business leader, Trista is passionate about sustainable business as smart business. Her career began in the United States and now spans from Europe to the Americas and Asia, and includes a variety of sectors such as consumer products, media and tech, healthcare and financial services. 

Join us for this episode as we explore the differences between sustainability and ESG (and how one supports the other), discuss how businesses at all stages can integrate ESG factors, and consider the role of global frameworks – such as the United Nations Sustainable Development Goals (SDGs) – in supporting this vital shift.