Andrew Cousin joins to talk about his career as an ETA entrepreneur. His story is full of rich anecdotes from acquiring and building onto a woodworking hardware company in the early 90s to exiting that business and leading one of the largest search acquisitions in history at Circle Graphics. Andrew brings great perspective on how to view manufacturing businesses versus service businesses and growing new product categories within mature businesses. HIs interview is full of gained wisdom and entertaining tales of his interactions with the search community over the years.