What if trying to build an engaged, year-round event community was actually detrimental to your event's success?

Event organisers are aften advised to create 365 communities around their events, nurturing relationships long after an event wraps. But event strategy expert Dax Callner argues most organisers lack the skills and bandwidth for ongoing community management.

In this episode, Dax asserts that overextending resources to force year-round conversations does a disservice to both organizers and attendees. Rather than community, he believes events should prioritise delivering incredible experiences, which lead attendees to naturally return, year after year.

Join Dax and host Lee as they challenge enduring community-building advice. You’ll reconsider assumptions about the best ways to invest time and energy to make your events thrive for the long haul. Rethink what matters most.

Full show notes: https://eecast.com/28