Smart Advantage is the only marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition – your competitive advantage – from your target market’s perspective. Today, we will be discussing the importance of differentiating yourself from your competition.

Questions Asked: 

1. What prompted you to write your book, Creating Competitive Advantage?

2. What does Smart Advantage do and who are your ideal clients?

3. What results do your clients see after an engagement with Smart Advantage? 

Contact Info: 

Website: www.smartadvantage.com and www.jayniesmith.com

Email: jsmith@smartadvantage.com

Bonus Material:  

A set of books, available on Amazon and Barnes & Noble.com. "Creating Competitive Advantage" and its companion book, "Relevant Selling".