Improving CX doesn’t just happen in a vacuum because there’s no one-size-fits-all answer for what customers prefer or how they behave. You might think you know what is best for customers but how can you truly be sure without going straight to the source? That’s why we are talking with Schmidt Market Research about the role customer research plays in improving customer experiences at top-performing companies. Joining us on the podcast today is Michael Everhart, Vice President, and Rebecca DeFazio, Senior Research Manager at Schmidt Market Research.