Competing with Amazon, Netflix, or Zillow isn’t easy, but that’s exactly what government agencies are having to do these days. Sort of. You see, now that citizens are used to receiving exceptional customer experience (CX) from private companies, they expect that kind of service all the time, even from their government agencies. Government agencies are starting to take notice, incorporating CX into their overall mission and devoting resources to improving citizen experiences. In this episode of Experience Better, we sit down with Richard Pickering, National Executive at KUBRA, to discuss why CX should matter to government agencies.