Stacey conceptualized Ponyback with the hopes of helping others like herself find comfortable, stylish, and flexible headwear that can accommodate long hair in any style. Watching her sons enjoy a plethora of hat options without constraint, Stacey knew it was time to revamp the hat industry. She successfully crafted a prototype for her viral,patent-pending design after dismantling a brand-name hat in her home.

Graduating from Wilfrid Laurier University with a Bachelor's in Business Administration, Stacey worked in accounting before pivoting into education. Teaching high school business for ten years, Stacey decided to combine her knowledge in business with her passion for starting a small business and officially launched Ponyback in June 2020.

Today, Ponyback embodies so much more than just an accessory. Through insightful messaging, content, and deep connection with her audience, Stacey is innovating Ponyback into a community that invites everyone to love themselves, embrace their style and support one another. This unique narrative and brand character is what sets Ponybck apart and is the key to driving meaningful innovation in the fashion accessory industry.

Where to find Stacey Keller

Website: ponybackhats.com

• Instagram: ponybackstyle
• Youtube: Ponyback Inc.
• LinkedIn: Stacey Keller
• Pinteretst: Ponyback Ponytail Hats
• Tiktok: ponyback

Tech Stack

• Shopify
• Klaviyo
• Tiktok
• YouTube Shorts
• Instagram

SPONSOR

This episode is sponsored byEntire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items. 

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