In 1997, Steve Dunstan and his then business-partner Dan Buckley started what was to become one of New Zealand’s most loved and most recognisable fashion brands.  Rooted in street, skate and snow culture, Huffer grew and grew through careful nurturing of social groups, tapping into music and fashion in an organic, natural way.

Huffer is truly a household name now in New Zealand and will go down as a seminal brand in our country's sartorial history books.

The brand's 2020 campaign was shot in the shell of what has become huffer’s latest big project - Huffer House - and it’s this community-minded, creative hub that founder Steve Dunstan joins Murray to discuss in this latest episode.