This 5-1/2 minute micro episode explores the power of customer, or audience, segmentation, especially for early stage startups. We break down what audience segmentation is, why it's such a good tool, and try to answer why many startups don't do it. It was inspired by a LinkedIn post from Anna Holopainen, who pointed out that most early-stage startups start segmenting their users too late. This episode of Fate v Futurecast is an audio version of a Deepfate, which was originally published in our newsletter. Deepfates are our name for a quick, but deep, look at a current story in culture, tech, business, web3, travel, fashion and more. Want more of this in your inbox? Join our newsletter's nearly 1,000 subscribers at companies like Apple, TikTok, LVMH, Morgan Stanley, Wieden+Kennedy and more. Subscribe to the Fate v Future newsletter at 10xsmarter.com.