In this episode we’re joined by Liz Melville, a highly regarded Facebook Ads specialist with over 10 years of experience in promoting brands and businesses online.

She helps digital course creators and personal brands ditch the drama and fear of Facebook ads, using her simple, signature strategies to get more leads and sales.

She personally manages tens of thousands of dollars in ad spend each month for her clients, who include influencers such as James Wedmore and Screw the Nine to Five.

And when she’s not doing that, you’ll find her paddleboarding in the middle of a Scottish loch, chomping chocolate, or chilling at home with her hubby, son, cat and Labrador puppy.

Liz talks about her business journey, from her corporate career to starting a business as a dog walker and how she got into running Facebook Ads.

And she shares her expertise on what to look for in the data when running Facebook Ads, where, in your business journey, Facebook Ads would work and which types of ads to start with.

The conversation ends with Liz talking about her high ticket launches and how and when to start running Ads for a successful launch.

Episode Highlights: 

~ Liz’s story about how and when she started out in business

~ What Liz did before running Facebook Ads and how she got to work with James Wedmore

~ Liz talks about creating real connections online

~ Emma and Liz talk about Facebook Ads metrics and the important data to look at

~ Why Facebook Ads sometimes don’t work

~ Why testing the offer is a viable option is so important before you run Facebook Ads

~ Liz shares some golden nuggets about successful launches

Connect With Liz:

FREE Facebook ads training: https://lizmelville.com/training

The Launch Lab Podcast: https://lizmelville.com/podcast

Facebook Community: https://lizmelville.com/group

Connect With Us:

Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community

Hilary Thomson: hilarythomson.com || Follow on Instagram and Facebook

Emma Davis: emmadavisuk.com || Follow on Instagram and Facebook || Connect on LinkedIn