Generative artificial intelligence (AI) describes algorithms such as ChatGPT that can be used to create new content, including audio, code, images, text, simulations, and videos. Recent breakthroughs in the field have the potential to drastically change the way we approach content creation.In the years since its wide deployment, machine learning has demonstrated impact in a number of industries, accomplishing things like medical imaging analysis  and high-resolution weather forecasts. A 2022 McKinsey survey shows that AI adoption has more than doubled over the past five years, and investment in AI is exponentially increasing.In view of these, we've invited a pioneering technology leader, Dan Chuparkoff, formerly from the tech giant - Google, the prestigious global enterprise - McKinsey and the 6 Billion USD IPO – Atlassian and presently the CEO of Reinvention Labs based in Chicago, USA as he explains to us the value proposition of Generative AI and its significant relevance to our digital economy. Corporate website: www.danchuparkoff.comLinkedIn: Dan Chuparkoff