Robert Rose, founder of the Content Advisory & Content Marketing Institute’s Chief Strategy Advisor joins us to help you tell your stories better, drawing insights from Red Bull & Heineken and showing you how to turn your content marketing into a cross-funnel business model that doesn’t just build an audience but both monetizes that audience and turns owned content into dollars. We also dive into the news, from Google’s latest link testing, the repercussions of human-sounding AI assistants, and how (or if) your brand should be integrated into branded content.

EXPERT:

Robert Rose, Chief Strategy Advisor for The Content Advisory (The education & consulting group with the Content Marketing Institute)

Bio: For more than 20 years, Robert has been helping marketers to tell their story more effectively, working with more than 500 companies, including 15 of the Fortune 100 in the last 5 years.

He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS. He’s written two books, including Experiences: The Seventh Era of Marketing and Managing Content Marketing which spent two weeks as a top ten marketing book on Amazon.com.

Robert is also a featured speaker at technology and marketing events around the world, co-host of the podcast PNR’s This Old Marketing, with tens of thousands of listeners across 100 countries, and a Research Fellow with Coburn Ventures, a community of investment experts discussing and innovating current trends in technology.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

PRODUCER:

Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing

Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.

RESOURCES:

More on Content Marketing: Learn more with Point It's Microlessons! 

More from Robert Rose: Learn more about our guest!

Register for Content Marketing World: Join us!

Heineken's Content Marketing: Worlds Apart (#OpenYourWorld)

Heineken's Content Marketing: Cities of the World: Bossa Nova

Red Bull Content Marketing: Is Red Bull a beverage or media company?

Article: Google is testing 11 variations of black links in search results

Article: The Surprising Repercussions of Making AI Assistants Sound Human

Article: It’s Time to Take the Brand Out of Branded Content

Article: This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

FORMAT: Mp3

LENGTH: 36 minutes