Google searches link to Wikipedia more than any other website. It is the largest and most-read reference work in history. It is consistently ranked as one of the 10 most popular websites in the world, and as of 2024 is the fifth most visited website on the net. Wikipedia is also one of the richest sources of information for AI training models. With all those eyes on Wikipedia, it's no surprise that PR professionals want relevant entries to reflect their priorities and messages. Yet Wikipedia's rules generally prohibit people and representatives of organizations from editing their own entries. Some people try to game the system, frequently with consequences. Others work with companies like Beutler Ink, a reputation agency that specializes in Wikipedia entries based on founder William Beutler's knowledge of how to work with Wikipedia's volunteer editors to achieve the best possible results for his clients.

In this FIR Interview, Shel and Neville talk with Bill about the current state of Wikipedia's relationship with the PR industry, how AI is affecting Wikipedia, and a host of toher topics of interest to communicators.
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