On this episode of Fired Up, Bob Corscadden, Vice President of Sales & Marketing for El Toro,talks about the best way to define and address – one-on-one – your prime audience. Highlyeffective targeting that leans into the digital sphere without cookie reliance.Bob joined El Toro in 2020 and has established his career expertise by spending critical time withsuch organizations as SmithKline Beecham, Nabisco, Tyson Foods and Kellogg’s. He has ledstrategic development, innovation, research & development, and all aspects of marketing.Bob earned a bachelor’s degree from Marquette University, and an MBA from ColumbiaUniversity.