Neville Hobson and Shel Holtz
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Neville Hobson and Shel Holtz
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Neville Hobson and Shel Holtz
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The UK Post Office scandal is a stark example of leadership and communication failures. When a faulty computer system was implemented, it erroneously flagged financial discrepancies, leading to the wrongful conviction of numerous subpostmasters
Organizations need to adopt policies and communication strategies based on the acknowledgment that remote/hybrid work is here to stay. The current state of play is rooted in an assumption that it's temporary, creating tensions between workers a
We are told, "AI won't take your job." Instead, "Someone who knows how to use AI will take your job."Tell that to the scores of copywriters who have already lost their jobs to generative AI. With ChatGPT and its competitors in the frontier LLM
You work for one of the biggest consulting firms in the world. You've been told that taking a voluntary separation package from the company is in your best interest. When you agree (not that you had much choice), you're asked to sign an agreeme
Several studies seem to suggest that a small cadre of "supersharers" was responsible for spreading 80 percent of "fake news" on X (formerly Twitter) in 2020. Further, by removing these supersharers from the platforms they use to spread misinfor
PRovoke Media broke a story about at least 11 fake profiles of people who listed a PR recruitment firm as their employers. LinkedIn removed them as fakes—an action with which the business-centric social network is all too familiar. So far, no o
Despite the excitement over the possibilities generative AI provides, it was easy to predict that doubters would insist it's just a fad -- the same naysaying we heard about email, the web, social media, podcasting, live streaming, and a host of
PwC has released a detailed report analyzing over half a billion job ads from 15 companies representing over 30 percent of global GDP. The goal: unearth empirical evidence of AI's impact on jobs. The results are remarkable, if unsurprising. For
White-collar employees everywhere are embracing AI, even if they're using their own accounts and not telling their colleagues or bosses. This widespread adoption of AI among workers is already creating challenges for managers, who traditionally
Among a flood of AI announcements in the last week -- including remarkable advances in ChatGPT -- Google's move to produce narrative results called "overviews" instead of web links caused the most consternation. Neville and Shel break down all
Just how much influence do online influencers wield? According to a Sprout Social report, nearly half of all consumers make purchases based on influencer recommendations, and influencers appear to nobody more than Gen Zers. Those born between 1
For several years, bolstered by research showing the public trusts business more than any other institution to address societal issues, companies have taken positions on everything from the environment to LGBTQ rights. As the U.S. population gr
The author of an AI-focused newsletter suggests that companies need to establish discrete ethics policies for using Artificial Intelligence (AI). With all the codes of ethics out there designed to address anything and everything, is this really
It has been five years since Google Plus closed down. While it never amassed the number of users of some of its rivals, many called it home and were cast adrift after its demise, unable to find an alternative that offered the same features and
While public corporations employ (or contract with agencies that provide) media relations professionals, government agencies are likelier to have Public Information Officers (PIOs). Agencies, however, are not the only entities with PIOs, who di
In a LinkedIn post, Techcrunch Sr. Enterprise Editor Frederic Lardinois lamented the ineffectiveness of an event-related press release he received. To date, 42 comments have agreed, many coneming the utter uselessness of press releases and the
Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the
Artificial intelligence (AI) is making significant strides in various domains, and voice technology is no exception. OpenAI, a prominent player in the AI industry, has recently announced Voice Engine, a groundbreaking development in AI text-to-
"Thought leadership" is a term that gets bandied about a lot. (A Google search for the term produced over 100 million results.) You have to question whether everything labeled thought leadership actually is, suggesting the quality of thought le
AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing number of people. Even AI tools that are not focused on searching the web, like Microsoft's Copilot and Claude's pro version, provide links to reso
We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren't necessarily what we get. Also in this episode, we look at Gini Dietrich's latest update to her PESO model for usi
Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (
A new type of influencer, known as "Jinfluencers," is emerging in the media landscape. These influencers, who combine the roles of journalists and influencers, are gaining attention and challenging traditional media outlets. The media landscape
Unsavory and nefarious things happen on the Dark Web. But the Dark Web and Dark Social Media are not exclusively a place for ne'er-do-wells, criminals, and extremists. Dark Social includes messaging apps, private discussion groups on popular pu
Match Group wanted the world to know it had secured 1,000 business licenses from OpenAI. In a press release, the company claimed that giving employees access to the full suite of ChatGPT tools has not only improved productivity but also altered
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