A compelling FP&A story is essential. In this second (and final) session from FP&ACon 2024, Glenn hosts Soufyan Hamid, FP&A leader for 16 years who runs the Financial Storytelling Program, and Matthew Herbert, Chewy Director of Finance. 

• First poll: How confident are you in your ability to craft a compelling FP&A Story:?
• The move  from numbers to storytelling
• Soufyan on why the finance director was always frustrated by my business presentations (when I was even invited to meetings)
• By contrast Matthew was forced to get to grips with storytelling early in investment banking (but faced a different challenge as an FP&A business partner at Walmart)
• The gap between perception and reality in our storytelling 
• When information becomes insights 
• The connection between business partnering and storytelling 
• What (selfishly) do FP&A pros get by developing storytelling skills?
• Remember you are not giving a TED Talk 
• The 5 Points that FP&A Pros Most Struggle with in their Storytelling
• Actionable tips in your presentation 

Follow and connect with Soufyan Hamid: https://www.linkedin.com/in/soufyanhamid/

Follow and connect with Matthew Herbert: https://www.linkedin.com/in/matthew-herbert-6a56637/

Matthew’s training course at https://biztrix.us/

Soufyan (The Finance Circle) training www.thefinancecircle.com