The ability to assess the value and risk of a franchise brand is crucial to the thousands of franchise prospects out there looking to into a business of their own.

However, the sheer number of opportunities, and the amount of information can make it difficult to measure one brand opportunity against the other.

Darryn McAuliffe, CEO of FRANdata Australia explains what their independent 3rd party 'Franchise Ratings Scale' is all about.

He explains the fact that a clear way to measure performance is lacking across the sector. Also discussed is how rigorous the process is, what the criteria is and the weighting of the 'stars' and more.

:58 Ratings of franchise brands, what is the Franchise Ratings Scale?

2:01 Why a 'star rating' measure

2:20 Why the ratings of franchise brands is needed in the Australian franchise market

3:19 How franchise brands leverage the fact that they have been independently rated

4:42 What creates a high rating in a franchise brand

5:28 How the rating process works

7:16 The reception of the ratings by franchise brands

8:43 The practical use of franchise ratings, in particular by people looking to invest in a franchise, but also feedback to brands

10:21 Brands often pleasantly surprised with what comes out of the rating process and result

11:03 The future with ratings and their place in the market

Podcast Produced by:  www.magneticbusinessmedia.com.au

Franchise Stories and Knowledge Base (our other website):  www.franchisebuyer.com.au

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