The World Options Franchise Business Model with Malcolm Rees, CEO.

With the explosion in e-commerce across the market in recent years, businesses of all sizes are looking for the simplest and most cost-effective solution. World Options is one such option, described by CEO Malcolm Rees as ‘the Trivago of shipping.’

The key aim of the business through its franchise partners, is to streamline the process of shipping for SME’s in the market via multi-carrier online platform.

Franchise partners are the relationship face and connection and key business development arm who operate in a non-exclusive territory basis easing frustration and costs for SME’s.

0:00 Intro

0:26 Describing the World Options brand and what role it plays

1:20 Franchisees act as consultants for shipping and freight for SME’s

1:48 The challenge of shipping for many with insurance etc

2:16 What a day looks like for a franchise owner

3:34 The multi-carrier platform for a solution for shipping to streamline the process

4:27 How their franchise owners find customers in the SME market

5:35 The types of people best-suited and the varying walks of life of franchise owners

6:16 Main value proposition in ease of use and pricing to customers to ensure margins with the discounts from carriers

7:51 Why customers stick with franchise partners - price AND service 

9:26 Frustrations of customers with shipping in general

10:47 What training is involved in becoming a World Options franchise partner

13:03 Knowledge base being created within the business for ongoing training

13:43 Launching after being trained and in-field training and support

14:29 Part-time v full time in the business and the importance being ‘all in’

15:33 Some franchise partners with teams of people as opposed to just a single operator, and the importance of taking a holiday with HQ managing your customers while you are away

17:05 Wrap up

Podcast Produced by:  www.magneticbusinessmedia.com.au

Franchise Stories and Knowledge Base (our other website):  www.franchisebuyer.com.au

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