One of the fastest growing franchise brands in the Australian market, has also embarked on global expansion in NZ and the USA recently.

In this discussion, Jeremy hones in on a handful of factors he sees as largely significant in both the success thus far, and for building on this success into the future.

With no experience in franchising or the wellness industry previously, Jeremy and co-founder Tim, have leant heavily on mentors and advisers to grow the business. All the while moving the brand forward in a market niche that has evolved rapidly over recent years.

The key areas of the business model that were focused on included;

• Industry of wellness is growing and it’s not just City Cave educating the market
• Float pool technology, they manufacture to their exact requirements
• Leadership team experience within the business
• The focus and importance of strong, positive culture of the business
• Franchise owner selection very tightly held for the right people

0:00 Intro

0:42 Early on, basically the were the only one doing what they do in ‘wellness’ and now it is bigger with the space growing

1:42 Now with competitors that is also good thing with the market being educated by others as well

2:07 Does he worry about competitors and makes him want to grow faster?

2:52 Building their own float tanks and how it works, and why they designed and built their own

3:48 Started the business with two capsule then through popularity, float pools became the popular choice

4:31 How they developed the tanks and early days or cabling to the front counter and growing pains of figuring out how it needs to work and more

6:38 The value of mentors in the growth and leadership team of the business

8:30 Developing culture in the business and the focus and importance of it

9:44 The great culture example of ‘work from home’ post covid, and adjusting head office where only in office two days in a row

11:03 The concept of ‘proud and grateful’ that the entire office participates in every month

12:32 The thought process around making it hard to be a City Cave Franchise Partner and how important it is to get along with them at a human level

13:22 Opinion on advice to new franchisors - go to the customers who buy your-product everyday, they are your first franchise owners

14:27 Selling a bunch of franchises that have no ‘buy in’ to your product and business, but buying your pitch instead

16:03 Wrap up

Podcast Produced by: www.magneticbusinessmedia.com.au

Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au

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