In this chapter, I discuss seven mistakes that franchisors make and what you can do about them to ensure continual growth and expansion of your franchise. Most people don't like to confront their weaknesses, but simply ignoring them doesn't make them go away. In fact, it often accelerates the problem until the pending crash becomes even greater. If you will take the time to overcome these common mistakes and really take the time to define why you are unique and different, along with utilizing more effective marketing and sales strategies, you will be able to beat your competitors. If you don't, your competitors will and you will be defined by default. Look closely at the systems that make up your business and resolve to fix the leaks and weaknesses that may have sprung up and been exposed with recent shifts in the marketplace.