In this chapter, I talk about six problems with selling on price and how to build your unique, personal, and unique value in your franchise niche. I also discuss ten strategies in depth that you can use to increase your profitabilty and pricing for what you sell in your business. One of the biggest parts of learning how to sell with value as opposed to selling on price is understanding the language patterns, thoughts, and beliefs of profitable business owners and how consciously changing those thoughts, beliefs, and actions will help you build a more sustainable business.

This episode is sponsored by franify.com