Design consistently improves the most profitable companies and products but why do many startups fail to integrate design strategy as they grow. Learn ways to utilize design to build teams, streamline products, connect to users and acquire customers.

Bio:Robbie Nock is the Director of Entrepreneurship and Professional Practice at ArtCenter. His background spans media production, new technology and venture development and he is driven to connect design, business and engineering partners to develop new synergies for early-stage innovation. Robbie produces academic programs and provides strategic services for a global community of entrepreneurs, educators, investors and philanthropist.

At ArtCenter, Robbie has initiated and grown: BOLD, ArtCenter’s entrepreneurship symposium; Launch Lab, a capstone accelerator for graduating students; RE/BOOTCAMP, a mid-career professional training program; and the Ethics and Emerging Technology Roundtables, an interdisciplinary thinktank to prepare designers for the future.

Robbie received an MA from the University of Edinburgh and MFA California Institute of the Arts. He is a practicing visual artist and surfs, skis and runs whenever possible.

http://www.artcenter.edu/academics/interdisciplinary-programs/professional-education.html

@robbienock, Robbie.nock@artcenter.edu