While the world is consumed with the current crisis, consumers are still selecting brands into their homes. What brands clear the test and why? A growing buyer value lies the answer to: “is this product produced in a sustainable and ethical fashion?” Sustainable operations are moving from marketing and public relations positioning to being embedded in the product experience.

Join this discussion on how new technologies are providing transparency and assurance to consumers regarding fair labor, lower use of natural resources, eco-friendly packaging, and positive carbon footprints.

Today’s companies are looking beyond showing what they do with the products in a sustainable and ethical manner to looking downstream and upstream from the materials to the transportation and disposition of their products. This shift needs a new way to share trusted, auditable information that is openly shared and free from manipulation. Companies are now adopting blockchain as the assured way to share the information.

The discussion will share use cases on how the technology is being used and where it is headed in helping provide the keys to a better planet.

If you are looking for or some advance materials, please feel free to readBlockchain for Dummieshttps://www.ibm.com/account/reg/us-en/signup?formid=urx-16905

or view current use cases in actionhttps://www.ibm.com/blockchain/use-cases/

Bio:Kurt Wedgwood leads IBM’s Blockchain North America practice for the Retail, Consumer Product and Travel industries. To complement his focus and to give back, he is an Adjunct to the Albers School at Seattle University and former chair of Seattle University’s Innovation and Entrepreneurship Board. His “blockchain moment” occurred in 2016 during a 5-month sabbatical when he was asked to write an analytics article regarding Ports. In this moment, he realized the impact blockchain will have on the world and has dedicated his career to applying blockchain capabilities.

Kurt lives in Seattle, WA is a graduate from the University of Colorado and received his MBA from the University of Chicago. Publications include Blockchain topics and Data Governance topics.

LinkedIn: www.linkedin.com/in/wedgwood/wedgwood@us.ibm.com.