Wealth management marketing has changed a lot over the years. No one knows this better than April Rudin, Founder and CEO of The Rudin Group. A pioneer of wealth management marketing, Rudin started her career in one of the most tumultuous times in the financial world: 2008. Since then, she’s helped design top marketing campaigns for some of the world's leading wealth management firms, fintechs, and family offices. In this episode, she shares the wisdom she’s learned over her 15-year career and gives tips and tricks for advisors and marketing executives alike.