Shawn Walchef is the owner of Cali BBQ and Cali BBQ Media. He discusses the early challenges he faced as a restaurant owner, how he learned to use the internet and social media to his advantage, and shares his insights on building a successful restaurant brand in the digital age. Shawn emphasizes the importance of leveraging technology and storytelling to market a business effectively and the need for entrepreneurs to build their digital brand from the start.
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