Welcome to another episode of Behind the Mic! I'm your host, Susan Finch. Today we're continuing our series on using Google's free tools to promote your podcast. In this episode, we'll discuss 7 ideas for leveraging your Google My Business profile to spread the word about your show. We'll cover creating posts when you publish new episodes, asking intriguing questions to prompt listens, making episode series, mentioning guests and their companies in posts, resharing posts on social media, highlighting meaningful guest quotes, and tips for posting frequency. Stay tuned to learn how to maximize your Google My Business profile and boost your podcast discoverability!

Key Points:

1. Create a post on your Google My Business profile when you publish a new episode. Include an image and call to action.
2. Ask a compelling question in posts to intrigue listeners.
3. Make a series for episodes on the same topic and promote the series.
4. @ mention guests and their companies in your posts.
5. Reshare Google My Business posts on other social media.
6. Highlight meaningful guest quotes in posts.
7. Post on your business profile about once per week.