In the 43rd episode of the GDMS Marketing Podcast, we discuss Media Buying with the Owner of lastminutemediadeals.com, Rich Kagan.

In this episode we discuss:

What is Media Buying
How to choose the right channel for your media
How analytics has affected Media Buying

We also discuss the following:

• Why Peloton’s stock plummeted when Mr. Big died on the new Sex in the City spinoff show, “And Just Like That”
• Peloton’s excellent Social Media Crisis plan and response
• The importance of having a social media crisis plan in place
• A marketing minute with Matt on Elf and the Meta Verse

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WHAT IS MEDIA BUYING?

MEDIA BUYING DEFINITION

Media buying is the process of purchasing media space on different types of mediums including radio, TV, and even digital spaces such as podcasts in a marketing effort.

Successful media buying involves using analytics to identify and purchase the right ad space on the right channels.  

Analytics are used to identify the right media channel for the target audience at the best possible time slot, for the cheapest cost.

Both traditional and digital marketers find media buying relevant.  Here are a few examples of marketing channels:

• Traditional ChannelsTelevision
  Radio
  Print
  Digital Channels
• Websites
  Social Media
  Streaming
  If done correctly, media buyers will get their customers maximum exposure among their target market for the least amount of money spent.

IN-DEPTH INTERVIEW WITH RICH KAGAN OF LASTMINUTEMEDIADEALS.COMON MEDIA BUYING

MEDIA BUYING FOR YOUR BUSINESS

Our interview this week was Rich Kagan, Owner of LastMinuteMediaDeals.com. In the interview, we discussed the process of data interpretation along with:

• Rich tells us how he got started in Media Buying and Advertising
• At one time Rich created the Howard Stern Ad Network, Rich tells us a little more about that experience
• Rich describes to our audience what goes into Media Buying
• Rich goes in-depth on how to identify your target audience?
• He discusses the modern challenges Media Purchasers and Advertisers go through today
• Rich talks about what advertising channels do he finds to be the most effective?He also talks about how much that changes based on the product or service
• Rich discusses how Last Minute Media Deals help with those challenges
• Rich describes how his company uses Data and Analytics to help with media buying
• Rich discusses what else goes into your purchasing process and decision-making
• Rich describes a media buying campaign that stood out as particularly effective
• Rich discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
• Rich tells us his favorite sports moment

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