Jason Papagan is well-known in the healthcare marketing field as the Digital Marketing Director for the UNC Healthcare System. For those that know him, they know he is a real "free-spirit." If you don't know Jason, get ready for a spirited and fun conversation about humanizing your brand, managing multiple hospitals and being "in the moment" in social media. We chatted longer than usual so drop in the conversation by following the time stamp of our conversation below:

Jason Papagan and Janet Kennedy00:00 Introduction00:45 Meet Jason Papagan01:50 UNC Healthcare & REX Healthcare04:23 He's a free spirit05:20 What has changed in digital marketing?07:07 Shopping center brand transitions08:20 How many hospitals in UNC Healthcare system?09:58 Does marketing operate independantly at hospitals?11:40 What DO you do for a living?12:50 How far ahead to you plan your strategy?15:40 UNC/REX Social Media Top 10 in Axial/Becker's List17:50 Daily management of social media19:50 Rogue websites strike again! Chris Boyer23:37 Facebook changes impact engagement27:45 Platform changes are a constant factor29:50 Better late than never?34:02 Marketing vs. digital budgets37:00 "Humanizing your brand": Push marketing vs. engagement40:50 Analytics43:35 Responding "in the moment"49:30 Social Media Tip: Josie Salzman "Keep your eyes and ears open"