Usually, when people talk about social media goals, they talk about things like driving traffic to a website or getting more members. But are they prepared to be successful when their ideal audience arrives at your website? We talk about inboun

#21 Social Media in 15 Years – Looking at Collaborative Creation on Social

Jun 20th, 2017 16m 9s

Blake and KiKi interview nine-year-old Margaux Dare about the creation of her first YouTube channel, going through a rebrand, and collaborative creation.

#20 Kids & Social Media

Jun 13th, 2017 14m 1s

Blake and KiKi talk about kids and social media by interviewing KiKi's daughter Margaux – the nine-year-old behind the YouTube Channel "Margaux Dare."

#19 How to Make an Impact with Micro-Influencers

Jun 6th, 2017 13m 3s

Misunderstanding influencer marketing can do more harm to your communication efforts can do more harm than good. Blake & KiKi explain why.

#18 Social Media Content That Converts

May 30th, 2017 18m 24s

What's worse than spending hours on a social media campaign just to watch it fall flat and do nothing for your marketing campaign goals? STOP creating weak content and START creating content that converts. We discuss what that looks like in thi

#17 Power Content for Social Media

May 23rd, 2017 15m 17s

What are some of the elements of power content on social media? Just because you have a lot of content, doesn't mean you're set for social media. We explore!

#16 Apps and Social Media

May 16th, 2017 15m 22s

How should you approach app development to ensure your app works best and how does that integrate with your social media marketing? We discuss (listen for the Weird Al app example...you'll love it)!

#15 When is Social Media More Sizzle Than Steak?

May 9th, 2017 16m 24s

Who wants more fluff on social? Not us! Unless it's for the Fluffy Bunny Association. How do you bring more substance AND excitement to your social media content? We have the info you seek.

#14 Visual Storytelling for Online Communities

May 2nd, 2017 14m 54s

KiKi and Blake learn about guest Lauren Wolfe's favorite GIFs, the 6 keys to better visual storytelling, and so much more. If you hate clip art and love good storytelling, this episode is for you!

#13 Empowering Your Industry Influencers in Advocacy

Apr 25th, 2017 13m 26s

We talk about how people can use social media to create influence in politics and advocacy. We urge you to listen to this episode, passionately, and share with your friends!

#12 Online Communities and Social Media

Apr 18th, 2017 16m 32s

In this episode, Blake and KiKi ask guest Lauren Wolfe hard-hitting questions about how to keep online communities engaged, the "Super Bowl of Online Community Managers," #CMAD, and more.

#11 Activists, Advocacy & Social Media

Apr 11th, 2017 16m 30s

Politics can get extremely personal. Is Twitter really the best way to make change in politics? We discuss!

#10 Using Video in Social Media

Apr 4th, 2017 14m 37s

Just because you CAN do video on social doesn't mean you SHOULD do video on social. More video being is used, but why? Will video become oversaturated? Is video used too often? How should video be used correctly? Oh yes, we discuss this and mor

#9 What Is Innovation in Social Media and Technology?

Mar 28th, 2017 14m 15s

Association execs are developing new ways to connect to their members, but what does innovation have to do with it? Does a private social network count as innovation these days? Hear about the connection between tech innovation and member val

#8 How to Talk to Your Board About Technology and Social Media

Mar 21st, 2017 14m 8s

Associations make some classic mistakes when talking to their boards about tech. We find out what they are with our special guest and the gift of curiosity!

#7 Building Better Relationships with Customers Using Social Media

Mar 14th, 2017 14m 51s

Why is social media important for your communications strategy and how can you use it to grow your relationships with customers?

#6 Creating More Meaningful Content in Social Media

Mar 7th, 2017 14m 31s

How do you try to make sure you are providing your customers with meaningful content? What does “meaningful” mean to you? Is creating meaningful content necessarily more time-consuming? How do you and your team manage that? What can someone l

#5 Influencer Marketing is BS?!? Social Media and Influencer Marketing

Feb 28th, 2017 9m 29s

Is influencer marketing just a fad? We're talking about what is real, what's not, and what truly moves the needle.

#4 What Makes People Like & Share Your Social?

Feb 21st, 2017 11m 55s

People are not likely to like AND share at the same time. They will do one or the other, but only occasionally will do both.

#3 SEO is Sexier than Social Media

Feb 14th, 2017 10m 34s

Why don’t people educate themselves about SEO – if not for their business or organization, for themselves? It's sexier than social! Think about what people do when they are single and meet someone who is a potential date...you don’t Google them

#2 Can Social Media Get Me a Job?

Feb 7th, 2017 11m 54s

If people are limited on time, what is the one thing they should make sure they do on social? Lauren has some ideas on the matter. Is it important for your career to be on social media? Maybe. Maybe not. We talk about it.

#1 Generation X Sucks at Social? What?

Jan 31st, 2017 12m 15s

Do social media strategies really need to change based on the generations you’re talking to? For example, do you think communication should change, in general, based on the generation we’re talking to? What’s different about talking to a Gen Xe

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