For hotels to compete successfully in 2020, they need to focus on the hunt. Proactively hunting and shifting business from the comp set is an effective strategy when the industry is predicting flat occupancy.

"Farming" (aka waiting for the phone to ring), alone will not be enough to maintain and grow your revenue; it will result in price dropping and relying primarily on third party channels to build your base. Listen to this episode for tips on how to be successful in 2020.