In today’s episode, discover how Troy harnesses his unique background—from nuclear engineering to email software development—to teach vital lessons on trend analysis and innovation. 

Learn why following the pack isn't always the path to success and how you can strategically position your business for optimal growth. Tune in for a mix of entertainment and practical advice that could redefine how you view your industry's landscape. 

This is not just another business strategy session—it's an opportunity to rethink and retool your approach with insights from a seasoned expert. Don’t miss it!

Show Highlights:

• Do we need to follow trends or pursue innovation? [01:49]
  Discover this amazing approach towards customer feedback. [03:04]
• How can you follow trends strategically? [04:33]
• The difference between seeing the future and predicting it. [05:49]
• Here is your guide to learn everything about adoption rates. [07:18]
• How can you align yourself with market adoption? [10:20]
• The phases of the adoption curve. [12:42]
• Discover the path to engineer your entry into technology. [18:54]