In today’s episode, Troy Broussard shares an interesting story from his world of email software development. 

Troy explains a funny situation where he was outsmarted by his own email marketing tool. He'll take us through what happened when he tried to delete certain contacts and found that his system wouldn't let him—because of a smart feature he had built himself called 'protective tags.' These tags help prevent important data from being accidentally removed. It’s a great lesson about the unexpected challenges and clever solutions found in the world of technology. 

So, let's listen in and learn more about the inner workings of email marketing tools!

Show Highlights:

• Ever encountered a strange bug while deleting contacts? [02:23] 
• Discover a unique solution to prevent contact deletion. [06:15]
• Learn about the mechanism of protective tags. [06:45]
• Here is the only way to delete a contact having a protective tag. [07:40]
• Do you know who is your biggest enemy at times? [08:57]
• The difference between a generic and specific customer tag. [09:36]
• How can you successfully engage previous buyers? [11:11]
• Discover a way to retain important contracts that are not customers. [12:22]