In today's episode, you will get the low down on email metrics (and the misconceptions surrounding them). Join us as Troy shares his insights on why reducing email effectiveness to a scientific formula is simply not possible. 

We'll explore the unquantifiable aspects that have a greater impact on sales and business success, such as building relationships and creating trust with your audience. Troy also highlights the importance of focusing on meaningful results, not just click rates and open rates. 

Get ready for a mind-blowing conversation that challenges traditional thinking and offers a refreshing perspective on email marketing. 

Listen now!

Show Highlights:

• The drama and misconception surrounding email metrics [1:20]
• The unquantifiable factors that affect sales (and why you should really pay attention to these) [3:23]
• How an older, engaged list can be a valuable asset  [6:49]
• How you should be evaluating the success of promotions [8:20]