In today’s episode, you’ll uncover the untold truth about preview text in email marketing with host Troy Broussard. 

Gain exclusive insights into the evolution of preview text, its potential impact on audience trust, and the controversial stance on its necessity in email creation. Find out why Troy questions the effectiveness of this widely adopted practice and how it could impact your email campaigns. 

Are you curious to discover the real value of preview text and its relevance to your marketing efforts? Don't miss out on this thought-provoking discussion that challenges conventional ideas in the world of email marketing.

Show Highlights:

• Do you know the concept of preview texts in emails? [01:11]
• What does preview text do in email marketing? [02:06]
• Is preview text necessary for building trust in email marketing? [03:18]
• The reason behind a lot of irrelevant preview texts. [03:58]
• What happens when the preview text is set right? [04:37]
• Understanding what's the highest and best use of your time. [05:56]
• Does adding complexity to your email process benefit you? [06:35]
• Here is how you can avoid deception in email marketing. [08:32]