This episode features an interview with Glenn Vanderlinden, Co-founder and Lead Solution Architect at Human37. Glenn has over a decade of analytics experience and has held various roles at Semetis including Executive Director of Technical Operations and Services, and worked as a Business Analyst at Deloitte. Today, Glenn helps organizations drive business results by leveraging customer data.
In this episode, Kailey and Glenn discuss bridging departments to create a consistent customer experience, focusing on the boring parts of AI to drive results, and making the most of customer data with a flexible enterprise.
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Key Takeaways:
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“If you want to start with personalization, if you want to start with data or upgrade, whatever you have, start with use cases. Verify what you need in order to bring them to life. Be specific about the requirements. Take into account privacy, consent, data minimization. But, the user story is so important because otherwise you might end up with data that has no use case.” – Glenn Vanderlinden
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Episode Timestamps:
*(03:10) - Glenn’s career journey
*(06:06) - Trends impacting marketing and customer engagement
*(11:51) - Glenn’s take on flexible enterprises
*(18:47) - AI use cases
*(25:58) - How Glenn defines “good data”
*(40:22) - Glenn’s recommendations for upleveling customer data strategies
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Links:
Connect with Glenn on LinkedIn
Connect with Kailey on LinkedIn
Learn more about Caspian Studios
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Sponsor
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