What are the unspoken rules of leadership? Learn the science behind the words and actions that influence others—with author, marketer and speaker Jamie Turner. More than 50% of employees quit their jobs because of their managers. More than 80%

How do you operationalize a relationship? An approach to influencer and social media marketing strategies with Chef Mike Haracz

Jun 16th, 2020 47m 39s

In the world of social media marketing, companies must balance the need to build a genuine relationship with the community, with the need to control their marketing messages that come from community influencers. This conflicting dynamic is the

Agile Org Design for a New Approach to Marketing

Mar 4th, 2020 45m 14s

Traditional marketers have been left in the dust by digital marketing. In an omni-channel environment, how can an organization offer an inspiring career path for both traditional and digital marketers? Thoughtful org deign that incorporates agi

Why Creativity Suffers in a Programmatic Ecosystem, And What to Do About It, with Sam Yates, Managing Partner at Neon Consulting

Nov 12th, 2019 34m 32s

In today’s programmatic marketing & advertising environment, one where technology drives a ‘one to one’ conversation with the customer, the sheer volume of content needed to support the messaging strategy is causing a steep decline in creativi

Managing Marketing Performance by Measuring ROI: Return on Intent with Sam Melnick, VP Market Insights and Growth at Allocadia

Oct 29th, 2019 34m 53s

The relationship between marketing and finance spans from ‘complicated’ to ‘non-existent’, yet Marketers are feeling the pressure to show campaign performance and often, preserve and justify their marketing budgets. With so much technology avai

Agile-Inspired Customer Experience Transformation with Human Centered Design Approach to Modern Marketing

Sep 10th, 2019 30m 30s

Modern marketers are almost constantly undergoing some form of transformation at their organization. It’s no secret that organizations today need to adapt or fail, and organizational transformation requires a methodical, consistent approach ove

The Digital Transformation of Marketing, Branding, Businesses, and Consumers with Management Consultant Lisa Gralnek

Jun 18th, 2019 32m 53s

Over the past decade, our lives have become increasingly overwhelming thanks to digital transformation. The experience of a “digital transformation” is not something that only affects businesses, but something that has permeated all of our live

Hiring Technology for Automated Work Processes

Jun 4th, 2019 42m 49s

With massive amounts of technology available, the mystery around what technology can do is fading and is being replaced by a new question: How to strategically implement the right technology, with the right integrations, to achieve unification

Designing Personalized, Relevant, and Data-Driven Customer Experiences

Apr 17th, 2019 28m 27s

As customer preference and behavioral data becomes more and more accessible, the next challenge modern marketers face is how to bring together the organization and skillsets required to leverage data strategically to deliver relevant customer e

Realities and Challenges of Digital Content Marketing Operations and Strategy for B2C and B2B Retailers

Apr 3rd, 2019 23m 22s

Digital content marketing is critical in supporting eCommerce, especially in an online retail environment competing with the likes of Amazon. In today’s episode we explore the challenges faced by creative producers who are tasked with producing

Building Alignment Between Sales and Marketing

Mar 19th, 2019 35m 26s

In this episode we explore the Sales perspective understand how Marketing can focus their efforts to qualify and nurture leads so that Sales can effectively close the deal on Marketing’s pool of prospects. While it can often feel as though sale

Marketing Operations State of the Industry 2019: Present and Future State of Marketing Transformation with Eric Rotkow

Feb 19th, 2019 38m 14s

Zee Jay Digital specializes in helping Marketing leaders to drive change. We pride ourselves for being trusted advisors to marketing leaders; Together we transform marketing’s organizational design—and the orchestration of work across internal

Challenges and Realities of Recruiting Modern Marketers

Feb 5th, 2019 32m 8s

Marketing is not a one size fits all field. Organizations need marketing leaders with the right mix of unique and sometimes strangely combined skill sets. Just like innovation anywhere else, people who can take concepts and theories from one fi

The Essence of Business: How Corporate Culture, Branding, and Leadership Drive Success

Jan 22nd, 2019 49m 14s

A brand is more than the name or the identity of a business. It is it’s personality. It’s essence. It is the way people feel when they think about it. Brand is the personification of your business and is used to build relationships with prospec

Agile Marketing: Challenges, Misconceptions, and Why It's More Than a Buzzword

Jan 8th, 2019 38m 53s

Are you Agile with a capital “A”? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its start in the softwa

A Life in Brand and Marketing: Realities of Building a Business as a Brand Expert

Dec 11th, 2018 49m 15s

What does a life in brand and marketing look like? Often it is a story about taking risks, learning hard lessons, and channeling endless creativity and resourcefulness. In this episode, global brand authority Erika Syzchowski joins us to discus

Marketer in the Middle: How Do You Manage the Creative Review Process?

Nov 27th, 2018 26m 37s

How do you work with creatives? This episode brings back Paige Sargent, who lent us her experience forming relationships with creative folks in the episode: Take a Look Inside the Creative Mind. Review and approval is a major pain point for

From Alcohol to Cannabis: Marketing After Prohibition

Nov 13th, 2018 53m 49s

Both cannabis and alcohol share uniquely parallel paths throughout history – with both products experiencing times of prohibition, medicinal use, and legalization, despite coming of age at vastly different times. Alcohol and spirits marketing h

Realities of Reporting to the CMO

Oct 30th, 2018 46m 13s

There are plenty of misconceptions about the role of a CMO, and the reality of reporting to this outward-facing, CEO- and board- oriented role is far different than you might imagine. In this episode, we explore the true experience of reporting

The Nature of Bias

Oct 16th, 2018 53m 33s

Marketers use the psychological concept of bias – predisposed ways of thinking, feeling, and acting – to drive consumer behavior every day. And, whether you work in marketing or any other field, you probably encounter bias in the workplace on a

Inside the Creative Mind

Sep 29th, 2018 40m 30s

Sometimes creative people seem to speak a different language than the more left-brained among us. Take a look inside the mind of the highly creative and find out what really makes them tick. Guest: Paige Sargent, Director Account and Project Ma

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