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Grassroots MarketingEpisodes
Cannabis Radio
Grassroots Marketing
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Episodes of Grassroots Marketing
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Jessica McElfresh, founder and principal of McElfresh Law, Inc. and Conference Chair for the 2024 INCBA Cannabis Law Institute, shares her perspectives on the upcoming Cannabis Law Institute event. While the event is primarily focused on cannab
Josh Lamb | Co-Founder/CEO of High Rewards discusses the launch of HighRewards, an app that rewards cannabis consumers for checking in at dispensaries, uploading receipts, and completing tasks. He also discussed the concept of rewards programs
In this episode of Grassroots Marketing, we interview Dan Mondello, CEO and Co-Founder of Rank Really High, about the transformative potential of the Joint E-commerce Platform for the cannabis industry. Dan highlights how this seamless and inte
Grassroots Marketing interviews James Krouse, Founder and CEO of Flower Power Genetics. James delves into the creation of "Adam," a hybrid cannabis strain developed from vintage seeds stored for over 30 years. This strain, a cross between a tro
In this episode of Grassroots Marketing, we sit down with Brendan McKee, Co-Founder, CFO, and COO of Silver Therapeutics, to explore the unique challenges faced by the cannabis industry on Martha's Vineyard. Brendan provides insights into the s
Aaron Bloom, CEO of DocMJ discusses the potential expansion of Florida's medical marijuana program to include adult use, the challenges faced by senior citizens in accessing medical marijuana, and the current state of the industry. We look at t
The Culinary Cannabis Company, founded by Kate and Dave Nadolski, specializes in cannabis-infused culinary products utilizing SEDDS technology for rapid effects. They emphasize precise dosing, taste, and potency while meeting FDA standards. Col
Sol Care Rituals founder Marisol Ledezma shares how she launched her business about a year and a half ago and is approaching her two-year anniversary. She also speaks about her company's offerings for the mind, body, and soul, including a new l
Grassroots Marketing speaks with Kevin Brooks, CEO of Conception Nurseries who discussed the importance of quality and consistency in the cannabis industry, highlighting Conception's proprietary true clone technology, which guarantees genetical
We speak with Todd Polyniak, Sax LLP Head of Cannabis Practice, and a seasoned expert in the cannabis industry. We discussed the 471C tax code provision. This provision allows small businesses to identify specific inventory items for cost calcu
We interviewed Gary Long, CEO of Botanical Sciences. Gary shared his extensive background in healthcare and his transition into the cannabis industry. He noted the importance of legitimizing the cannabis industry, especially in Georgia where hi
Nicole N'Diaye, a Principal at Bossiee Budz and board member of the Cannabis Association of NY, shared her journey from a medical cannabis user to an entrepreneur in the industry. She emphasized proper cultivation practices, discussed education
Christine Smith, the founder and CEO of Grön, discussed the origins of the name and Christine's background in architecture and land use entitlement. Over the course of 10 years, Gron has grown steadily, providing chocolate-infused products that
Alexandra Chong, CEO at JACANA discusses her company's mission to establish a strong Jamaican brand for cannabis, grown naturally and sustainably. They cultivate and use over 70 medicinal plants for their range of wellness products, including C
Dan Serard, the Vice President of Sales and Marketing at Cannabis Creative Group, shared insights on the 2024 cannabis marketing plan.The discussion highlighted the importance of personalized digital marketing strategies tailored to individual
Stanley Jutkowitz, Senior Counsel with Seyfarth Shaw LLP discusses the recent DEA decision to reschedule cannabis from schedule one to schedule three, with potential less restrictive schedules. Stanley provided legal insights on the implication
Aeriz, led by Ryan Thomas, excels in sustainable aeroponic cannabis cultivation with a focus on quality, sustainability, and innovation. Their product range includes hash oil-infused pre rolls and unique offerings like hash drops, known for con
Daron Babin speaks with Dustin Hughes, Senior Account Executive at Rad Source Technologies. Since 1997 Rad Source Technologies has been the expert in providing renewable, non-isotope, ionizing radiation replacements for self-shielded gamma irra
Daron Babin catches up with Darren Gleeman, the managing partner of MBO Ventures, the cannabis industry's only investment bank dedicated to Employee Stock Ownership Plans.MBO Ventures is the cannabis industry’s only investment bank dedicated to
Grassroots Marketing welcomes Christy Fuicelli, the founder of MJ Attache. She shared insights into the creation of high-end luxury cannabis accessories, highlighting the discreet yet luxurious Anthony bag priced at $2150. Drawing from personal
Grassroots Marketing welcomes Christy Fuicelli, the founder of MJ Attache. She shared insights into the creation of high-end luxury cannabis accessories, highlighting the discreet yet luxurious Anthony bag priced at $2150. Drawing from personal
Sandra Bergman, the founder and CEO of ESBE Marketing, emphasized the significance of effective loyalty programs in retail cannabis operations. She stressed the need for businesses to analyze loyalty program performance through metrics, engage
Legal cannabis businesses in California are hindered by limited city approvals, leading to the growth of the illicit market. Michael Moussalli's High Seas dispensary stands out through its ocean conservation theme, commitment to sustainability,
Legal cannabis businesses in California are hindered by limited city approvals, leading to the growth of the illicit market. Michael Moussalli's High Seas dispensary stands out through its ocean conservation theme, commitment to sustainability,
Grassroots Marketing welcomes back Harrison Bard with Custom Cones USA about a new campaign where they are seeking skilled content creators in the cannabis industry for a unique job opportunity. The focus is on finding candidates with social me
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