Woah, back up... what's a 2x2 grid? Generally found in corporate settings, a 2x2 grid or matrix is a chart that has two axes and is used to segment a concept into four quadrants.

Grids are really powerful tools. In my life, I often think through difficult personal challenges, business opportunities, and new ideas in the context of two components: an x-axis and a y-axis. By writing this newsletter, I'm looking to expand the number of people who employ this type of thinking (what I call gridology).

GRIDOLOGY (noun) — The study of analytical and logic-based approaches to life.

While there's clearly no shortage of self-help, analytical content out there, it’s my goal to bring this content to life in a fun and digestible way. If you're interested in joining this community of thinkers, please subscribe below!

**Special Shout out to Nathan Frazer for the amazing Gridology Podcast theme song**

About me, Ross Gordon

Currently, I’m a product manager at Sounder, a discovery-focused podcasting management platform for audio creators. Previously, I spent 4.5 years working at LinkedIn in all types of roles: recruiting, customer operations, sales, and insights. Most of my time was spent on the insights team where I leveraged the world's largest professional dataset to build scaled data and reporting tools for thousands of sales reps. Before LinkedIn, I received my undergraduate degree at Northwestern where I studied journalism, economics, and integrated marketing communications. In January, I’ll be pursuing a technology-focused MBA at NYU Stern.Thinking in grids has been a way for me to organize my thoughts and drive action in my own life—helping me land five promotions in three years at LinkedIn, start this newsletter, and find more self-compassion in my daily life.