This is the podcast for you - grounded content creators, content strategists, anyone who works in the content space or hopes to soon. Content is communication. So how do you communicate? Do you communicate with confidence? Today, I talked to my friend Alex Perry. After years working as a speech pathologist, Alex brought her skills to the world of business. Her company, practically speaking, teaches confident communication. 

More about Alex https://pswithalex.com/

Before we get into the interview with Alex, I'd like you to think about how do you stay grounded. How do you keep your content grounded? How will you do it from 2020 to 2023, to 2024, and into the future? One way is to ask why more. 

Why are you doing it this way? 
Why are you doing it at all? 
Why does it help your brand? 
Why does it help your company? 
Why does it help your bottom line? 
Why does it help your creative expression? 

--> Stop worrying about trying to be like everybody else.
--> Stop worrying about trying to be different from everybody else. 
--> Care about what's right, what's better, what works. 

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