Do you wonder how to future-proof your content? Should you be riding the waves or planting your feet firmly and staying grounded? The answer is both. Stay curious and grounded. Stay on top of the information about new platforms, new trends, and new technology, but grounded in your essential self, your essential message your essential brand.   

Jon Oustaev shares his insights about 

• Finding success on Instagram Reels
• Growing on tick tock 
• Why the first three seconds matter and what to do with them
• The four E's, what they are, and why they matter. 

We also talk about a post that went viral. It was based on a fake Elon Musk tweet meme. A post I made about that viral tweet on LinkedIn the other day spurred some really interesting conversation that got me thinking about where the lines are between fake tweets, jokes, memes, misinformation, and fake news. It's something important to think about and to be talking about. Here are the links if you want to chime in or just read along:

My ORIGINAL POST: https://www.linkedin.com/posts/madmotion_elonmusktwitter-viralpost-groundedcontent-activity-6927669471675338753-KnSF?

THE RESPONSE: 

https://www.linkedin.com/posts/madmotion_yesterday-i-shared-about-a-successful-viral-activity-6928003003798982656-RlD4?

More about Jon

Augmen Media https://augmenmedia.com/

Augmen Media on Instagram https://www.instagram.com/augmenmedia/

Augmen Media TikTok guide https://augmenmedia.com/2022-tiktok-guide

Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html

Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. 

Instagram https://www.instagram.com/madmotion/

Linkedin https://www.linkedin.com/in/madmotion/

Hosted and produced by Marion Abrams

Edited by Kris Zarnoch