Todd Busler shares how his path from first go-to-market hire to VP of Sales at Heap led him to found his own tech company, Champify.

Being an early sales hire is a great test run for being a founder.

As the first sales hire at Heap, Todd helped the company grow from $300k to $40 million ARR and 10x their average contract value.

Six years later, he co-founded Champify, helping GTM teams sell more effectively with one innovative tool.

In today’s episode, Alex and Todd discuss:

• How internal sales competition led to Heap’s growth
• The evolution of Heap's competitive messaging
• How the sales landscape has changed over time
• The differences between being an early sales hire vs. a founder