Lish Barber, Senior Director of Enablement at Sigma Computing, shares stories and lessons from building early enablement programs at iHeartMedia, Algolia, and Sigma Computing.

After starting her career in sales at iHeartMedia, Lish Barber accidentally fell into a sales operations role overnight. 

It was there that she started her long career in enablement — building programs for technical products like Algolia and Lattice before landing her current role at Sigma Computing.

In today's episode, Lish and Alex talk all things enablement, including:

• How to balance product vs. process in technical sales education 
• What goes into a great sales kickoff
• Where sales enablement sits on a cross-functional team
• What tools should be in every enablement tech stack