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Have you ever wondered how a brand can serve up ads that resonate with you?

Have you noticed something pop up on social media that is around a topic you just searched on?

When you receive an email about a product you’ve been eyeing, do you find it helpful or timely?

These marketing tactics are part of a growing trend to personalize content and interactions with target customers.

Brands are essentially interested in moving you through the “buyer’s journey”—to get you to make a purchase.

The way they do that is by showing you content and creating experiences that relate to you and make you feel heard and known.

The more personalized the content, the more likely you pay closer attention to the message and what they are selling.

And if brands continue to deliver their message in a personal way, the more of a relationship is built with you and the more trust is created.

And you know that the trust factor moves a person to BUY.

Personalized content is a big trend right now.

Large brands are using it and implementing technologies to further roll this strategy out.

Today, I’m walking you through personalization marketing strategies and tactics that you can employ in your small business that will entice your customers to buy from you!

Listen to the episode now!

Ready to launch? First download my free guide to build your brand and influence the right way.

If You Liked Today’s Episode of Grow Your Audience, Then You May Enjoy The Following Episodes:

• Ep 1: How to narrow your niche to grow fast 
• Ep 4: Create a 90-day content calendar fast and easy
• Ep 6: The power of e-mail marketing + How to grow your list 
• Ep 11a: The power of data in your marketing (part 1)
• Ep 11b: The power of data in your marketing (part 2)

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