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Jasper Meurs
Growth Journal with JasperEpisodes
Jasper Meurs
Growth Journal with Jasper
A weekly Business podcast
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The Gstaad Guy is an Instagram account that creates parody content about the 1%, in the process positioning himself as the perfect account to influence the affluent. Additional Resources YouTube video for this episode The Gstaad Guy Instagram
Belmond is a Luxury Hotel Chain that I think does a great job at their marketing. More specifically one of my core believes in marketing: Don't Sell. Most of the time people aren't looking to be sold at the moment when you reached them with yo
Optimizing Google Ads campaigns shouldn't be difficult. There are just a couple of really important concepts that you will need to keep in mind while optimizing your campaigns. Master this concept and your campaign ROI will be going up really s
In this episode I am joined by Nick Notas, a dating and confidence consultant, to have a conversation about the impact of conversational AI on our work and mainly on content creation. With ChatGPT and the New Bing there is a lot happening in th
10X your email marketing results by adding more personalization and relevance to your email strategy. In this episode I will talk about how SUITSUPPLY is a great example of how to do email marketing right. We'll also take some lessons from this
The time of a one size fits all email newsletter is long gone. If you want to be successful at email marketing, you have to personalize your emails. Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram
Most of the time you should not overthink if whatever you're creating is ready to be put out there for the world to see. You should just launch it as soon as possible and make adjusments and add features along the way. Additional Resources Wh
You might not have enough tasks to justify a real fulltime personal assistant, but you can definitely benefit from having your own virtual personal assistant. This is exactly what I have built using HubSpot's Automation features. In this epis
Recently I have decided to move my personal website from Webflow to Ghost. In this episode I'll talk about the thought process behind this move and what I love about Ghost. Additional Resources Blog post: Why I moved my website from We
Happy New Year everyone! In this episode I looking back at my content creation process during the last year. And based on what I learned here I'll also talk about some changes I will be implementing for this year. Additional Resources
This episode is about how I overcame my fears when I got started with content creation and how you can do the same. It was inspired by a recent LinkedIn post by 37Signals founder Jason Fried. Connect with Me YouTube: https://www.youtube.co
Never let a good crisis go to waste. These are the words Churchill is credited with saying in the mid-1940s as the world approached the end of WW ll. In this episode I'll talk about my perspective, as a certified HubSpot Consultant, on how the
You are starting a new business and are ready to welcome your first clients. Great! But what's next? Since this is a question that comes up quite often I am going to share the 5 first things that I, as a marketing consultant, would do when I'
After a 1 month break from podcasting I'm back to talk about what I learned from my 6-week content sprint, my content strategy going forward and why this 1-month break has been here in the first place. Additional Resources ahrefs blog 37signa
Getting people to your website is one part of doing marketing, making sure they take the action you want is the next piece of the puzzle. In this episode I will go over what goes into creating a high-converting landing page, including examples
Creating high-converting ad campaigns should not be hard. Quite the opposite actually, the simpeler the better. There is just a couple of things you need to keep in mind when creating them, something I'll talk about in this episode. Additi
To grow your business you need to be able to sell more, which is obvious. But what is exactly needed for an early-stage B2B startup to achieve this? I have consulted many early-stage B2B start-ups over the year and in this episode I’m going to
So many people and businesses are holding back from creating content because they think that whatever they can do it's not going to be good enough. This is the biggest mistake you can make for your business. Content is the game right now and i
In this second episode about my 6-week content sprint I will talk about everything we learned during the first days of the content sprint. One of the main things being that we actually got way more social media content out of a single podcast
If you want to improve your marketing efforts, you absolutely need to track how your marketing efforts are performing right now. In this episode I will explain how you can use UTM tags to easily track all of your marketing efforts. This will a
How do you create a great content calendar that your target audience will love? In today's episode I am talking with Emma Bradley about how you can create the best content calendar possible for your business. We answer questions like: How do yo
In today's episode I will go over a case study where I grew a client's highly-technical niche business from around 30 organic visitors a month to now over 2.000. I will share the basic strategy behind this, together with some actionable tips a
The first episode of my 6-week content sprint journal. Over the next 2 months there will be a weekly extra podcast episode on Tuesday where I share my learnings about daily content creation for my business. In this first episode I am talki
By now you probably know content creation is important for your business. Great! Yet, most businesses are still doing it wrong. This is something I come across quite often as a Certified HubSpot Consultant. In this episode I explain how to cre
With more and more privacy-focused laws and software entering our world, the way we do our marketing has changed quite a bitin the last couple of years. In this episode I will talk about the ways how we can use this momentum to our advantage an
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